Grant Cardone has become one of the most influential business personalities of the 21st century. Known for his bold approach to sales, real estate, entrepreneurship and personal development, he has built a financial empire that spans multiple industries. Whether through his best-selling books, his 10X movement, or his billion-dollar real estate portfolio, Cardone has positioned himself as a global authority on wealth creation and business scaling.
His rise from debt, struggle and financial setbacks to becoming a leading real estate investor and motivational figure has inspired millions. Through social media, conferences, YouTube content and educational programs, Cardone has transformed his personal brand into a worldwide business machine. His message is simple and consistent: think big, act bigger and never settle for average.
In this 2025 updated biography, we dive deep into Grant Cardone’s net worth, age, family life, career achievements, book legacy, real estate empire and facts, revealing how he built an extraordinary level of success that continues to grow year after year.
Overview
| Category | Details (2025) |
|---|---|
| Full Name | Grant Cardone |
| Date of Birth | March 21, 1958 |
| Age (2025) | 67 years old |
| Birthplace | Lake Charles, Louisiana, USA |
| Profession | Real Estate Investor, Entrepreneur, Author, Speaker |
| Net Worth (2025) | ≈ $700 million – $750 million |
| Company | Cardone Capital |
| Known For | 10X Movement, Real Estate Portfolio, Sales Training |
| Marital Status | Married (Elena Cardone) |
| Children | Two daughters |
| Residence | South Florida, USA |
| Height | 5 ft 9 in (175 cm) |
| Social Media | Instagram, YouTube, X (Twitter), Facebook |
Official Social Links:
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Instagram: https://www.instagram.com/grantcardone
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Twitter/X: https://twitter.com/GrantCardone
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Facebook: https://www.facebook.com/grantcardonefan
Early Life & Background
Grant Cardone was born on March 21, 1958, in Lake Charles, Louisiana. He grew up in a middle-class family alongside his twin brother Gary and three sisters. At the age of 10, Cardone’s father passed away unexpectedly, which deeply affected the family and created financial instability. Losing the family’s primary provider became a defining moment in his outlook on money, security and success.
As a teenager, Cardone struggled with direction, discipline and motivation. By his early twenties, he was battling addiction and personal setbacks, spending years in and out of trouble. At age 25, Cardone entered rehabilitation, marking a major turning point that redirected the trajectory of his life.
After graduating from McNeese State University with an accounting degree, he worked several jobs he disliked — mostly in sales and automotive. Despite the low pay and lack of fulfillment, he mastered sales techniques that would later form the foundation of his empire. Cardone believes that learning sales saved his life, giving him purpose, structure and financial independence.
Age, Physical Profile & Personal Traits
In 2025, Grant Cardone is 67 years old, yet still active, outspoken and high-energy. His daily routines include fitness training, reading, global travel and leading massive business conferences. At 5 feet 9 inches, Cardone maintains a strong physical presence and charismatic delivery style that attracts large crowds.
His personality is loud, confident and unapologetically ambitious. Cardone openly challenges conventional financial advice, encouraging people to reject average expectations and adopt a “10X” mindset — doing 10 times more than what they believe is necessary to achieve extraordinary success.
Career Journey
Sales Career & Early Struggles
Before becoming a multimillionaire, Cardone spent years in the automotive sales industry. He faced rejections, low earnings and a lack of fulfillment, but his discipline and determination helped him develop elite-level sales skills. These experiences inspired his first books and training programs.
By his early 30s, Cardone was running his own sales consulting business, helping companies improve their sales teams and revenue. His reputation grew quickly as he taught aggressive, results-driven techniques that challenged traditional corporate training.
Breakthrough as an Author & Speaker
Cardone’s career exploded when he began writing books and producing online content. Some of his most notable publications include:
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The 10X Rule
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Sell or Be Sold
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Be Obsessed or Be Average
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If You’re Not First, You’re Last
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The Millionaire Booklet
These books became best sellers and established him as a global voice in entrepreneurship and mindset development. His ability to simplify complex financial concepts and deliver them with intensity helped him gain a massive following.
Real Estate Empire – Cardone Capital
Cardone Capital, founded in 2016, became the centerpiece of his wealth. The company specializes in acquiring large multifamily properties and real estate portfolios. Cardone promotes multifamily real estate as one of the most reliable ways to build long-term wealth.
As of 2025, Cardone Capital reportedly oversees more than $4 billion in assets under management, with investors from around the world participating in his multifamily acquisitions. Cardone uses his 10X principles to aggressively scale acquisitions, focusing on:
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Large apartment complexes
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Premium residential communities
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Cash-flowing multifamily investments
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Long-term property appreciation
His bold real estate strategy is a major reason behind his impressive net worth.
YouTube & Social Media Impact
Grant Cardone is one of the most influential business creators online. His YouTube channel features:
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Motivation
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Real estate lessons
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Sales training
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Live events
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Interviews
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Wealth strategies
He reaches millions monthly across platforms and uses social media to fuel his businesses, book sales and conferences.
Grant Cardone Net Worth 2025 – Full Breakdown
Estimated Net Worth: $700–750 Million USD
As of 2025, Grant Cardone’s wealth is estimated between $700 million and $750 million. His net worth is tied to:
1. Real Estate Holdings (Primary Source)
Cardone Capital’s multifamily portfolio and revenue streams account for most of his wealth.
2. Sales Training & Education Programs
Grant Cardone runs:
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10X Accelerator
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Cardone University
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Live workshops and virtual coaching
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10X events (including massive stadium events)
These generate millions annually.
3. Book Sales & Licensing
His books sell worldwide and are continuously republished, creating passive income.
4. Social Media Monetization
YouTube ads, partnerships and brand integrations contribute to earnings.
5. Public Speaking
Cardone charges high speaking fees for business events and conferences.
Net Worth Growth Timeline
| Year | Estimated Net Worth |
|---|---|
| 2010 | ~$20 million |
| 2015 | ~$150 million |
| 2020 | ~$300 million |
| 2023 | ~$500 million |
| 2025 | $700–750 million |
Cardone’s rise reflects the exponential scaling promoted in his 10X philosophy.
Wife, Marriage & Family Life
Grant Cardone is married to Elena Lyons Cardone, a model, actress and entrepreneur. The couple met in Los Angeles in the early 2000s and married in 2004. Elena plays an active role in Grant’s business empire, co-hosting events and managing parts of the brand.
Together, they have two daughters:
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Sabrina Cardone
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Scarlett Cardone
The family lives between Miami and other luxury properties owned through Cardone Capital. The Cardones frequently appear together in interviews, branding content, and behind-the-scenes videos, presenting themselves as a “10X family.”
Elena also runs “Women in Power,” a brand focusing on leadership and empowerment.
Books & Intellectual Legacy
Grant Cardone’s books shaped his brand and helped spread the 10X movement worldwide. His most influential title, The 10X Rule, encourages people to set massive goals and take extraordinary action. It has become a foundational philosophy for millions of entrepreneurs.
His other books focus on:
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Sales mastery
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Eliminating excuses
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Leadership
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Wealth building
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Personal development
Cardone’s writing style is direct, assertive and behavior-focused — a reflection of his own personality.
Key Facts About Grant Cardone
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He is considered one of the top sales trainers in the world.
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Cardone Capital manages real estate valued at several billion dollars.
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He promotes the “10X lifestyle,” urging people to think bigger.
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His YouTube channel has millions of subscribers.
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He overcame drug addiction and financial hardship.
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He has appeared on major media platforms including Fox, Forbes, CNBC and more.
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He believes the middle class is a “broken financial model.”
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Cardone frequently hosts global business conferences attended by thousands.
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He is one of the largest individual owners of multifamily properties in the U.S.
FAQs About Grant Cardone (2025)
1. What is Grant Cardone’s net worth in 2025?
Approximately $700–750 million.
2. How old is Grant Cardone?
He is 67 years old.
3. What is Grant Cardone known for?
Sales training, real estate investing and the 10X movement.
4. Is Grant Cardone married?
Yes, to Elena Cardone.
5. How many children does he have?
Two daughters.
6. What company does he own?
Cardone Capital.
7. What is his biggest source of income?
Real estate investments and Cardone Capital.
8. What is his most famous book?
The 10X Rule.
9. Is Grant Cardone active on social media?
Yes — Instagram, YouTube, X (Twitter) and Facebook.
10. Where does Grant Cardone live?
Primarily Miami, Florida, with additional luxury properties across the U.S.
Final Thoughts
Grant Cardone’s journey from financial struggle to a $700-million empire is one of the most remarkable modern-day business success stories. With relentless focus, unmatched energy and a commitment to thinking big, he turned his life around and became a global entrepreneur, author and real estate powerhouse.
His 10X philosophy encourages millions to act boldly, take responsibility and create financial freedom. Cardone’s legacy extends far beyond wealth — he has shaped a mindset that continues to empower new generations of dreamers, entrepreneurs and investors worldwide.
At 67, Grant Cardone continues to expand his influence, diversify his investments and build a legacy that will outlive him.
