Cantomalu has quickly become one of Brazil’s most refreshing young voices on TikTok, known for her soft aesthetic, relatable school-life content, and polished hair and beauty tutorials. With a natural ease in front of the camera, she creates videos that feel both visually pleasing and authentically teen-centered, making her a rising personality in the global beauty and lifestyle space.
Her content is rooted in everyday routines—outfit inspiration, get-ready-with-me videos, and short glimpses into her life in Rio de Janeiro. Despite her young age, she has already built a strong personal brand defined by confidence, style, and emotional relatability. Fans appreciate how she blends aesthetic polish with the honesty of teenage life, capturing both the excitement and uncertainty of growing up.
Today, with more than 330,000 TikTok followers, Cantomalu continues to expand her reach through storytelling, beauty tutorials, and moments that resonate deeply with a Gen Z audience. Her combination of charm, authenticity, and visual creativity positions her as one of Brazil’s most promising emerging social media stars.
Overview
| Category | Details |
|---|---|
| Full Name | Cantomalu |
| Profession | TikTok Star, Beauty Creator |
| Known For | GRWM videos, outfit inspiration, beauty tutorials |
| Birthday | March 27, 2008 |
| Birth Sign | Aries |
| Age (2025) | 17 years old |
| Birthplace | Rio de Janeiro, Brazil |
| Followers | 330,000+ on TikTok |
| Years Active | 2021–present |
| Net Worth (2025) | Estimated $150,000–$250,000 |
Early Life and Background
Cantomalu was born on March 27, 2008, in Rio de Janeiro, a city known for its vibrant culture, artistic spirit, and youthful energy. Growing up in such an expressive environment played a major role in shaping her interest in beauty, fashion, and personal style. From a young age, she enjoyed experimenting with hairstyles, makeup looks, and outfits, seeing self-expression as both creative play and emotional release.
Her Aries nature is evident in the drive and enthusiasm she brings to her content. She approaches trends with confidence and isn’t afraid to try new looks or evolve her aesthetic. These traits helped her connect quickly with viewers, especially teens who saw parts of themselves in her videos.
Cantomalu also maintains strong ties to her family. In a heartfelt TikTok posted in September 2024, she shared a moment dedicated to her mother—giving fans a touching glimpse into her personal life. Though she is protective of her privacy, she shares enough to make her audience feel included in her journey.
Beginning Her Social Media Journey
Instagram Comes First
Before her rise on TikTok, Cantomalu launched her Instagram account, IUcantomaluIU, in January 2021. She initially used Instagram to share simple photos—outfits, mirror selfies, and colorful snapshots of her daily life. These posts established her early aesthetic and introduced her to the world of social media branding.
Moving to TikTok
Transitioning to TikTok allowed her creativity to flourish in a new way. Her early content consisted of:
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GRWM videos
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School outfit looks
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Makeup and hair routines
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Trend-based lifestyle clips
Her natural camera presence, consistency, and attention to aesthetics quickly helped her gain traction. She didn’t try to replicate other creators’ styles—she brought her own softness and aesthetic charm to the platform.
Breakout Success on TikTok
Viral School-Life Video
In August 2024, Cantomalu posted a TikTok discussing the start of her junior year in high school. The video struck a chord with students around the world and received over 6 million views, marking her first major viral moment.
The clip was celebrated for its honesty, warmth, and relatability. Her expressions, editing style, and genuine storytelling helped the video spread beyond her usual audience.
This single post dramatically widened her reach and introduced her to international viewers who identified with her emotions and school-life experiences.
Hairstyle Tutorials and Trend Awareness
Her hair tutorials quickly became another major pillar of her content. One standout video featured a hairstyle tutorial using “Espresso” by Sabrina Carpenter, demonstrating her ability to blend trend awareness with polished, cinematic editing.
Her tutorials stand out because:
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They are easy to follow
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They feel realistic rather than overly produced
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They align with teen beauty trends
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They showcase her personality
Fans trust her beauty advice because it fits seamlessly into real-life teenage routines.
GRWM and Outfit Inspiration
Cantomalu’s GRWM videos and outfit showcases are among her most popular formats. She often highlights:
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School-friendly outfits
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Soft, feminine looks
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Streetwear blends
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Seasonal fashion
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Simple but stylish accessories
The approachable nature of these videos makes her content feel inviting and personal.
Personal Life and Family
Family Moments and Emotional Honesty
Though Cantomalu doesn’t reveal everything about her private life, she gives gentle glimpses into her world. Her TikTok about her mother in 2024 offered a touching look at their bond, proving that she is willing to share meaningful moments without oversharing.
Life in Rio de Janeiro
Her upbringing in Rio influences her content deeply—bright colors, casual fashion, open confidence, and a sense of cultural pride. Fans often mention that her energy feels warm and genuine, reflecting the spirit of her hometown.
Balancing Privacy and Openness
Cantomalu manages to stay relatable without exposing too much of her personal life, a balance that many young creators struggle to maintain. This balance has contributed to her positive reputation within the TikTok community.
Style, Personality, and Aesthetic Identity
A Natural Sense of Style
Her fashion sense can be described as:
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Soft aesthetic
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Clean, simple looks
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Trend-aware but not trend-dependent
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Youthful and expressive
She experiments with different styles but maintains a cohesive aesthetic that fans instantly recognize.
Calm, Friendly Presence
Her on-screen personality is gentle, relatable, and emotionally expressive. Rather than exaggerating reactions or chasing drama, she keeps her content grounded in everyday life—a major reason viewers feel comfortable and connected to her.
Editing and Music Choices
She frequently uses smooth, upbeat pop songs that complement her visual style. Music plays a significant role in the tone of her videos, helping to evoke specific moods.
Net Worth in 2025
Cantomalu’s estimated net worth sits between $150,000 and $250,000, supported by multiple income streams.
TikTok Earnings
She earns income from:
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Sponsored content
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Beauty and fashion brand partnerships
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Creator fund programs (where available)
Instagram Promotions
Her Instagram engagement helps her secure paid posts and collaborations.
Potential for Future Expansion
She has room to expand into YouTube, beauty partnerships, brand ambassadorships, and possibly her own beauty or accessories line.
Future Career Outlook
Cantomalu’s style, relatability, and consistency give her strong long-term potential. As she matures, she may explore:
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YouTube vlogging
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A branded jewelry or hair accessory line
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Collaborations with Brazilian fashion houses
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Partnerships with beauty brands targeting Gen Z
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Modeling or ambassador roles
Her early success indicates that her journey is only just beginning.
FAQs
How old is Cantomalu?
She is 17 years old as of 2025.
What is she known for?
GRWM videos, beauty tutorials, hairstyles, and school-life content.
When did she start social media?
She launched Instagram in 2021 and grew rapidly on TikTok afterward.
What was her viral video?
A junior-year commentary video that reached over 6 million views.
How many followers does she have?
330,000+ on TikTok and growing.
Where is she from?
Rio de Janeiro, Brazil.
Does she feature her family?
Occasionally—she posted a video about her mom in 2024.
What music does she use?
She has used tracks like “Espresso” by Sabrina Carpenter.
What type of content does she post?
Outfits, beauty tutorials, GRWM videos, and teen lifestyle content.
What is her net worth?
Estimated between $150,000 and $250,000.
Final Thoughts
Cantomalu represents the new generation of young creators who blend beauty, authenticity, and aesthetic storytelling into a compelling digital presence. Her relatable voice, polished tutorials, and genuine personality have earned her a growing audience and a promising future in the creator world. As she continues to evolve, she is poised to become one of Brazil’s most influential teen content creators—one GRWM video at a time.
